Blog

Explorations at the intersection of brand, strategy & design.

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…and what that means for your SEO strategy. There’s a big shift happening in the way people search online and it’s bigger than most businesses realize. Tools like Google AI Overviews, ChatGPT Search and Perplexity are reshaping how…

AI vs. SEO: How AI search changes online marketing

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AI, Websites

website preview mockup of Felisha Terrell's website

And what to do instead if you want a website that converts, captivates, and brings in new clients. Your website isn’t just a digital business card. It’s one of your most powerful business tools – or at least, it should be…

Why your website isn’t working (even if it looks great)

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Websites

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You didn’t start your business to follow the script. You started it because you saw a gap, and knew you could fill it with substance, vision, and a higher standard. And yet, somewhere between ambition and execution, so many brands settle for “good enough.”

Why “good enough” branding silently undermines high-potential brands

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Branding

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