About
Sightless Design partners with brands that are driven by vision, guided by values and the ambition to make a lasting impact in their industry.
What defines us? Learn more below.
The creative mind behind Sightless Design
Hi, I'm Franziska, or simply, Franzi.
Sightless Design was founded on the idea that everything starts on a blank canvas. Before something takes shape, it’s unseen—undefined.
With the right intention, strategy, (and design),
a vision transforms into something cohesive, impactful, and unmistakably its own.
Every project is a process of discovery, shaping invisible ideas into a brand that speaks for itself, connects with the right audience,
and stands the test of time.
"Impact arises from alignment between vision, strategy, and design. When these elements work together, a brand becomes something people don’t just notice, but remember."
Creative Director & Designer
- Franziska Pirro
Hi, I'm Franziska, or simply, Franzi.
Sightless Design was founded on the idea that everything starts on a blank canvas. Before something takes shape, it’s unseen—undefined.
With the right intention, strategy, (and design), a vision transforms into something cohesive, impactful, and unmistakably its own.
Every project is a process of discovery, shaping invisible ideas into a brand that speaks for itself, connects with the right audience, and stands the test of time.
“Design is the silent ambassador of your brand.”
- Paul Rand
From passion
to profession
Sightless Design is a boutique design studio.
Every project is led by Franzi personally, ensuring an exclusive, tailored experience.
With the ability to scale when needed, Franzi remains actively involved in every project, ensuring an efficient process while selectively bringing in experts for large projects.
Franzi is passionate about working with purpose-driven brands she can genuinely support.
Every project stands for collaboration. By diving into your business, your vision and goals, and translating them into reality, with the highest level of quality.
What started as a passion for design became my profession. Today, I help businesses worldwide building brands based out of Hanover, Germany.
I’ve always been drawn to look at things differently. Questioning the obvious, challenging the expected, and pushing beyond status quo.
Design isn’t just what I do, it’s how I think.
I believe that standing out starts with challenging the norm. Great brands don’t follow- they define.
With 7+ years of experience, I’ve collaborated with industry-leading brands across various sectors, including wellness, lifestyle, medical aesthetics, entertainment, architecture,
e-commerce, real estate, and more.
Find me here
©2025 sightless design by Franziska Pirro | all rights reserved